CRAFTSTHEM.DIY
Branding
Where creativity meets empowerment and self-expression.
CraftsThem.DIY is a crafting business inspired by American traditional tattoo-style designs with themes of mental health, queer culture, and political activism. From mugs, tote bags, stickers, and more, these designs will touch your heart.
This project includes logo variations, mock-ups, a brand style guide, and more.
The Challenge:
CraftsThem.DIY needed a developed visual identity that not only reflects the eclectic nature of the brand but also resonates with its target audience of artists, activists, and individuals passionate about social change.
The Solution:
To meet the client's needs, I crafted a bold and vibrant visual identity that incorporates hand-drawn elements inspired by American tattoo styles. By carefully selecting colors, typography, and imagery, I created a cohesive brand aesthetic that captures the essence of CraftsThem.DIY
The Results:
The result was a visually striking brand identity that resonated with the target audience and effectively communicated the values and mission of CraftsThem.DIY. The client was thrilled with the outcome, and the new branding helped them attract more customers and elevate their presence in the crafting community.
View the Complete Style Guide Below!
Deep Red
Tangerine
Pale Pink
Black
