Atlantic Health System's 2025 Hand Hygiene campaign
Atlantic Health System hosted a contest at Overlook Hospital requiring an original slogan and mascot, promoting the importance of good hand hygiene.
I am proud to announce that I was the first place winner for the 2025 Hand Hygiene Campaign!
Final Slogan Design
Final Mascot Design
For this project I knew I had to create something memorable and bold, while incorporating the company's brand identity and mission for this campaign.
I used Atlantic Health System's branded colors, orange and blue, throughout the entire design. For impact I chose a slogan that is direct and emphasizes the individuals' responsibility to keeping everyone safe. Next I illustrated a bar of soap in scrubs and a medical mask pointing at the viewers to engage the audience.
Final Campaign Design, Made in Adobe Illustrator
First Sketch and Idea for the Campaign
Inspiration for Final Campaign Design
Final Sketch
This design quickly transformed from royalty bar of soap (Francine the Hygiene Queen) to an Uncle Sam recruitment inspired design. I did thorough research, looking at the history of medical campaigns over the years. Although Uncle Sam isn't promoting the medical field, this poster is a classic, impactful, and memorable poster. Taking the strongest elements from the iconic I Want You poster, I put a Nat spin to this campaign.
First Draft of the Mascot
Second Draft of the Mascot
