Prints - Menu - Characters - Merchandise - Signage
Visual Identity & Interior Pieces
Hoboken's favorite wrap and sandwich shop since 2003 wanted a fresh look without losing its neighborhood charm. Below showcases my work from digital visuals of the store.
Illustrated Prints
Original Print, painted with acrylic paint on card stock paper.
Digitized poster made in Adobe Illustrator
You can watch the design process Reel here.
Sketch
Inspiration
Original Print this piece was based off of.
Utilizing the versatility of the previous design, I re-used characters and color palette to create a Mr. Wrap's version of a print hung in the store. The repetition of design elements help create a cohesive look for the interior and online presence of Mr. Wrap's.
Final Print made in Adobe Illustrator
Menu Designs
The characters from my print became a fan favorite not only for the owner, but the customers too.
I was asked to re-design their menu for their TV screens in the store. Originally, I was asked to include photographs of the food on the menu pages, but I pitched the idea of incorporating the characters from the print to draw attention to the TV screens and emphasize a cohesive brand identity.
View all the characters below!
Merchandise
I had the idea of making these characters into stickers. I printed and cut over 100 stickers at home and we sold out the day they were put out!
Taking things one step further, I redesigned the poster to be vertical and put it on the back of a shirt. You can purchase the shirt online or in store. More merch is on the way! (The knit beanie will be available soon!)
Store Signage
The owner was aware of my work as a store artist at Trader Joe's grocery store and asked if I could create product signage for the store. He wanted the signs to reflect a sense of welcomeness, similar to my work at Trader Joe's.
Using acrylic paint and poster boards, I chose bright colors complimenting the interior paint and a rounded chunky font ensuring readability and playfulness.
Before
After
I documented my process on the sign-making to market this great collaboration and include Mr. Wrap's loyal customers in on the fun. Click each image below to view the four part Reels series.
Part 1
Part 2
Part 3
Part 4