SMOOTHIE SHACK
Branding
Sip, Smile, Repeat!
Smoothie Shack is a smoothie and juice bar that aims to spread love and happiness through their deliciously healthy drink options.
This project includes unique marketing, logo variations, color pallets, and more!
The Challenge:
Tasked to create a brand identity from logo to visual elements for a new smoothie joint. The clients were seeking something unique in their logo and their visuals for marketing the new shop. The brand needs to encompass its dedication to using organic and healthy ingredients to boost its customers' energy and satisfaction by knowing exactly what is going in their drinks.
The Solution:
I created a bright, flowy, and organic logo for Smoothie Shack to emphasize their usage of fresh ingredients and played into the name of their business with graphic elements. The most unique part of this project is our approach to visuals, using illustrated fruit characters that are memorable and fun.
Garden Green
Hex: #81C241
RGB: 129 194 65
CMYK: 55 0 100 0
Spring Breeze
Hex: #E7F7A1
RGB: 231 247 161
CMYK: 11 0 45 0
Cardenio Modern
Aa
Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0
Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0
smoothie
+
Shack
=
Smoothie Shack
