Visual Branding Concepts
Below is a series of pieces I illustrated and designed for various brands and businesses. Using my signature cartoony style, I visually capture the stories and identities of each brand.
guayaki yerba mate
There is power to illustration and visuals – it grabs attention, tells a story, and evokes emotions.
Inspired by Guayaki Yerba Mate, a brand focused on sustainability and natural energy, I used my imagination to reflect the product's vibrant essence.
​
Each character plays a in telling a larger story. After researching Guayaki's mission to help the Amazon rainforest, I incorporated animals native to the region. The intricate doodles around the can highlight the brand's connection to community, energy, and nature.
This piece not only showcases my skill in interpreting brand identity, but highlights the versatility of these designs for use in shirts, murals, advertisements, or even limited-edition packaging.
​
South Street Lofts Mural
The newly renovated apartment complex in Passaic, NJ aimed to attract local artists community to New York City.
​
I was tasked to design and paint a mural for their lobby with a focus on renewal, rebirth, and rejuvenation.
​
After researching Passaic's history as the birthplace of television, I created a piece featuring a TV-headed baby being born, symbolizing the brand's mission to revive the local art community.
​
This quirky, eye-catching mural engages viewers and speak to their target audience – young, creative tenants seeking affordable living near the city.
Liberty's Fantasy
Being an artist born and raised in New Jersey means visiting New York City as often as possible.
Inspired by the non-stop chaos, both good and bad, that this influential city has to offer, I depicted this historical statue through my own eyes.
Liberty’s Fantasy has a dual meaning, using physical environments and a passion for art to escape reality.
